
(Baby) Julie is very serious about her chocolate milk
Family Photos
Shooting photos of kids is such a fun experience. This weekend family from Oklahoma came to visit and we got to take photos of our beautiful nieces. They absolutely love having photos taken, so it was no difficult task!
Website Development
Other than that, it has been another week filled primarily with website development. There is so much work to be done with it! We could easily have had a functioning site up complete with all the standard pages one usually sees, but we are making a concentrated effort to create a site that stands out from the competition, not because it’s flashy and cool (those are a dime a dozen), but because it draws the potential client in. It tells them that we understand how they feel, the anxieties they might have about hiring a photographer and doing a photo session. It gives them a very good feel for who we are and how we run our business…and how we’re different. It convinces them that a portrait session by Julie V. Photography is a wonderful experience that they want to have.
Our site is the third partner in the business. It advertises for us, it sells, it communicates with customers, it solves problems, it provides customer service, it builds a brand and a reputation. Few photographers realize how powerful a site can be, and put minimal effort into it.
We are carefully creating, writing, scrapping, revising, rewriting, redesigning, publishing and republishing to perfect each page. To make each page motivate the visitor to take some kind of action, whether that’s clicking through to another page, signing up for our email list, friending us on Facebook, or signing up for a portrait session with their new favorite Topeka photographer.
So we’ve put the nose to the grindstone this week in developing our site. We have established a template for our session information pages that should work very well for us and we will have the first of these up and published this week.
Further behind the scenes we are working on developing the foundation of our permanent, fully designed site. Details will come in the future as this develops, but for now we’re focusing first on writing permanent content that will carry over to the future, spiffy design and work hard for us all day every day.